Designing Bedroom Fashion in my professional roles has allowed me the opportunity to design and deliver high quality bedlinen concepts targeted towards a broad range of household types from price pointed entry level through to high-end luxury. Print methods include Rotary, Screen and Digital printing, where the most suitable method is applied in order to achieve the target price-point and best finished printing quality, complimented by a detailed approach to artwork preparation, including colour separation for screens. As part of the design process, I always provide a detailed moodboard as a tool for collaboration and communication with the Buying teams, derived from the business Trend Direction for the season as defined by our team to inspire and be carried through all product sourced and ranged in stores.